Look Inside To Discover How To Go Viral

If you have never opened your email inbox to get dozens of forwarded messages, all related to a dancing cat video or a few insane men who has a conspiracy theory that is so laughable it becomes a web sensation, then you must not have a lot of email contacts or a lot of email friends. The reason that you talk about these things might rely on its content, but the point is obvious: You talk about it, a lot. You talk about the video to the point of sending it off to more people and the smart marketing expert has a light bulb blast forth in utter brilliance over the top of his head.

If you have ever wondered about the effectiveness of the viral video in a marketing campaign, you only have to look at the most successful to get an idea of their sheer power. But why do they work so well? Why is a viral video more effective than, say, a television advertisement, in many cases? In most cases, television does not harness the power of the people; at least, the campaigns do not hinge on that power and that is the key component that is different. The viral video is just that because so many people usurp it for their own uses. They might think they are just entertaining a friend, but in essence, they are transporting your message further without any additional effort on your part.

Analyze this for a moment: If you take an average number of contacts in a person’s email address book and then multiply that by the number of people in all the contacts, the figure gets rather high, very fast. For a nice round figure in our example, let’s say that everyone has ten personal contacts in their list (friends and family only, not business contacts). Each of those ten have ten contacts as well. See how rapidly the figure got large? You have just increased the number of people who are likely to see your video and its message, dramatically. They send it to their friends and their household, and all the people do the same. They talk about it to people who are not in their contact list and the link is shared. People write about it in blogs and the link is shared again. And it goes on and on and on.

A video doesn’t have to be long or expensively produced. Video is not the only thing that can go viral, either. You can use the same procedure with eBooks and other info as well. But, the video can be the quickest and the easiest way to get a message to the crowd and that crowd can grow by leaps and bounds before you yet realize it is happening.