Dare To Repeat Sales

Have you ever gone to a shoe store and just been blindsided by the salesman? Or a furniture store, a car lot or anywhere else where sales staff sniff the wind like wolves on the prowl for the wounded wildebeest. You might end up breaking and making the purchase, but you rarely ever feel good about it and because you feel that way, you are far less likely to go back to that store or that car lot. Why would you go anywhere where you would feel like a walking target?

The hard sell might in reality make a single sale but it is never going to provide you real customer value and you are never going to make a lot of repeat sales. Here is something that the very smart marketer is well aware of: It is easier to make a second sale to an established customer than it is to make a first sale to a new customer.

So, here’s why the hard sell doesn’t work from either side of the sales fence. First, for you the marketer, it just means more work. Are you really interested in searching for more work than you already have? The competition isn’t enough of a struggle for you? If you do want more work, then by all means, go out and bully the customer. Slam your way through sales pitches. Make everyone you talk to quiver and quake and see how far it gets you.

If you have never had to duck and dodge the hard sell as a customer, you might not understand it as readily. But if you have, then you know incisively how horrid that feeling truly is, how much you hate to be forced into a purchase that you don’t feel fantastic about. The bigger the purchase or the harder the salesman pushed, the worse you feel. You don’t want to do that to your own clients, do you?

If you are going to try to convince people to do something, you have to have the edge. They have to already be at least moderately interested in what you are selling them. If you have to get them from square one all the way to the sale, then you have to make sure that you are not pushing or getting carried away.

The people who are working to become marketers know that they want to do it; they are searching for info. If you supply them that data and then nudge (don’t push) them toward a decision, then you will have success. If they have never thought about being a marketer though, you are more than likely never going to get their attention in the first place.

What do you think? …would love to hear your thoughts, drop me a line and let me know.

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I am an online networking marketer and I use the Internet and all media to create relationships based on value and leadership with people from all around the globe. My product and service allows people to feel better about themselves than they have ever felt before and my business allows me to fulfill my mission and and purpose in life by helping others succeed. The more people I help, the better I feel, and the more my own life has purpose and meaning. My destiny is to serve others and help them. For more information, visit my personal blog and feel free to let comments!